Every business has a rhythm. Some months your phone won’t stop ringing; other months feel quiet. That’s normal. The secret is to plan with those seasons, not against them. When you align your content and offers to what your audience is ready for, marketing feels calmer and results improve.
Below is a simple, repeatable method you can use to map your Revenue Seasons and plan accordingly.
6 Steps To Map Your Revenue Seasons
1) Look back at 12–24 months of activity.
Pull a quick snapshot: monthly revenue, inquiries or calls booked, website traffic, email list growth, and any promotions or events you ran. Circle your three busiest months and your three quietest months.
2) Note what influenced the highs and lows.
Ask: What happened in the busy months (launch, event, press, referral surge)? What was going on in the quiet ones (vacations, holidays, budget cycles)? Write down any patterns you see.
3) Assign each month a simple “mode.”
Give each month one of four labels:
- Nurture – attention is light; teach and grow your list.
- Prime – attention is rising; share deeper education and stories.
- Invite – people are ready to decide; make a clear, calm offer.
- Harvest – they’ve said yes; focus on onboarding and referrals.
4) Match your activities to each mode.
- Nurture: practical guides, checklists, resources.
- Prime: case studies, workshops, behind-the-scenes.
- Invite: concise sales pages, gentle deadlines, easy booking.
- Harvest: welcome emails, quick-start guides, referral prompts.
5) Place offers where they naturally fit.
Schedule premium programs or higher-ticket services in Invite months. Use Prime months to warm up interest. Save Nurture months for relationship building. In Harvest, look after new clients and encourage reviews and referrals.
6) Review and adjust each quarter.
Revisit your map every three months. What worked? What felt heavy? Move campaigns to the months where they perform best and keep going.
A quick example
A boutique service business notices strong demand in March–May and September–October.
- Jan–Feb (Nurture): publish “how to” posts and grow the email list.
- March (Prime): share client stories and a short webinar.
- Apr–May (Invite): open limited spots with a clear start date.
- June (Harvest): onboarding emails and a referral request.
- July–Aug (Nurture): lighter content, behind-the-scenes, waitlist for fall.
- Sept–Oct (Invite): second enrollment window.
- Nov–Dec (Harvest/Prime): deliverables, gratitude campaign, 2026 waitlist.
This approach makes sales more predictable without pushing. You’re simply meeting your audience where they already are.
If you’d like help turning your seasonal map into a simple calendar—with content topics, emails, and gentle offer runways—our quarterly Editorial Season and Annual Briefing inside The Legacy Lounge are designed to make it easy.
