A complimentary guide from The Marketing Shop
Your reputation is earned.
Is it documented?
The Authority Audit is a five-page guide and checklist that shows how your business looks to a buyer who searches for you, asks an AI tool about you, or reads your reviews before they call.
- See your business the way a careful buyer does
- Find the area holding the rest back
- Leave with three clear moves
- See your business the way a careful buyer does
- Find the one area holding the rest back
- Leave with three clear moves: a quick fix, a habit and a longer project
Send me the Authority Audit
You'll also receive From My Desk, our twice-monthly letter. Unsubscribe anytime. Add a mobile number for a personal text from our team
Why it matters
Every referral gets looked up.
Before anyone calls, they check. What they find decides whether the conversation ever happens.
A colleague recommends you. Your name goes into Google.
Your website, your profile and your reviews make the first impression for you.
Someone asks an AI tool who does what you do.
It answers from whatever it can find, including an old directory listing.
A buyer finds the blog that went quiet.
None of this means your work isn't excellent. It means the record hasn't kept up.
Inside the Audit
Four areas. One clear place to start.
Your website
Can buyers find you, understand your expertise and take the next step?
What you publish
Which subjects deserve a guide, what needs updating and where to share it.
Proof outside your website
Your Google Business Profile, listings, affiliations and reviews.
Recognition
Speaking, interviews, publications and the links you have earned.
What you'll walk away with
Clarity first. Then a plan.
Your weakest area
Check off what's in place. The section with the fewest checks is where to begin.
Three moves
One quick fix for this week, one habit to keep and one longer project for the year.
Your choice of path
Do the work yourself, or hand the parts you'd rather not do to an experienced team.
A note from the founder
The gap isn't reputation. It's documentation.
I've spent years working with business owners who are exceptionally good at what they do, yet their online presence doesn't reflect the quality of their work. I made the Authority Audit so you can see that gap for yourself, in one sitting, and decide what deserves your attention first.
If you'd like a second pair of eyes, our team is here.
★★★★★ 5.0 on Google
“I get so many compliments on it. … What I love about The Marketing Shop is they not only create beautiful sites but they helped me to use the site to benefit my business.”
“As a small business we have utilized other out sourced marketing firms in the past but none have been as communicative and spoken in our voice as well as The Marketing Shop. Highly recommend them to handle your business marketing needs.”
Ready when you are
See your business the way your next client will.
Questions
Is it really complimentary?
Yes. No payment details, no obligation.
Who is it for?
Established businesses and professional firms whose reputation is ahead of their online presence.
What happens after I sign up?
You can download the Audit right away, and a welcome email follows with the link. If you share your website, our team may send a few notes.
Do you need my phone number?
No. It's optional, and we only text if you tick the separate box.
Will I get other emails?
From My Desk, our twice-monthly letter, and a short series on the four areas. Unsubscribe anytime.
Request the Audit →A complimentary guide · Five pages
Authority has an architecture.
The Authority Audit maps the four areas buyers, search engines and AI tools use to decide whether you're worth calling, and shows you which one to strengthen first.
Includes From My Desk, our twice-monthly letter. Unsubscribe anytime. Add a mobile number for a personal text from our team
The Four Rings
Each area has value on its own. Authority forms where all four overlap, and the Audit shows you where yours don't yet.
Website
The foundation. Can buyers find your services, understand your expertise and take the next step?
Recognition
Speaking, interviews, publications and links you have earned rather than bought.
Content
What you publish and keep current: the guides that prove your expertise in your own words.
Outside proof
Your Google Business Profile, listings, affiliations and reviews: what others say about you.
Five pages, made to be used.
Your weakest ring
Check off what's in place. The ring with the fewest checks is where to begin.
Three moves
A quick fix for this week, a habit to keep and a longer project for the year.
Your choice of path
Do the work yourself, or hand the parts you'd rather not do to our team.
“The gap isn't reputation. It's documentation.”
I've spent years working with business owners who are exceptionally good at what they do, yet their online presence doesn't reflect it. The Audit lets you see that gap for yourself and decide what deserves your attention first.
★★★★★ 5.0 on Google
“I get so many compliments on it. … What I love about The Marketing Shop is they not only create beautiful sites but they helped me to use the site to benefit my business.”
“As a small business we have utilized other out sourced marketing firms in the past but none have been as communicative and spoken in our voice as well as The Marketing Shop. Highly recommend them to handle your business marketing needs.”
Found. Trusted. Chosen.
Begin with the Audit. See which ring is holding the others back, and what to do about it.
Questions? Write to our teamThe Authority Audit