Strategic WordPress
Website Design
Custom websites built around your positioning, your reputation and how careful buyers decide. For established businesses that have outgrown their current site.
$7,500Starting investment
Explore website designHome/Services
Services for established businesses with a reputation worth finding.
Strategic WordPress websites, authority marketing, and professional events.
Division one
Websites
Strategic websites built around your reputation.
Exclusively for our website clients
Website Management & Hosting
Hosting, updates, backups and ongoing care for websites The Marketing Shop has built. Optional, and your site always stays yours.
$97Starting, per month
Enroll · Existing clientsFinding the right website for your business. Wix, Squarespace or self-managed WordPress can be excellent starting points for newer businesses. We believe in recommending the right investment at the right time.
Division two
Authority Marketing
Your expertise deserves to be found.
Authority marketing documents what you know, in your own words, so that the people researching you find substance instead of silence. Choose the level of support that fits how much of the work you want to keep, from a one-time plan to a long-term program.
Start here
One-time strategy
Annual Editorial Calendar
One private editorial interview becomes a twelve-month content strategy: monthly themes and 52 weekly topics, for owners who will do the writing.
$997One-time
See the calendarOne-time package
Google Business Profile
A professionally prepared Google Business Profile, so customers can find, understand and contact you on Google Search and Maps.
$267One-time
View the packageChoose your approach
Done by You
Editorial Sessions
Live group coaching in the same content marketing system we use for our Done-for-You clients. You carry out the work, with guidance and accountability.
$597Per quarter
Enroll in SessionsDone for You
Content Marketing
Our team plans, writes, optimizes and publishes your content, so your expertise stays visible in search and AI research without taking your time.
$997Starting, per month
Explore the programsPremium authority
Personal and corporate
Authority Building Program
Our highest level of authority building: monthly expert interviews and articles, PR Newswire press releases and Entrepreneur Leadership Network® membership, subject to Entrepreneur’s acceptance. For founders and companies ready to be on the record.
$1,997Starting, per month
Explore the programEntrepreneur Leadership Network® is a registered trademark of Entrepreneur Media, LLC. The Marketing Shop is not affiliated with or endorsed by Entrepreneur Media.
Division three
Events
Meaningful connections. Lasting visibility.
The more digital the world becomes, the more valuable genuine connection becomes.
In an age of AI-generated content and increasingly automated communication, real conversations, shared experiences, and authentic photographs and videos give people something technology cannot manufacture: firsthand evidence of who you are. Our events create opportunities to build relationships, share ideas, and turn meaningful moments into lasting visibility.
March 18, 2027 · Tentative
Virtual Business Summit
A virtual day of practical business education on growth, sales, AI and professional authority.
$97Per ticket
View the summitCommunity
Networking Events
Relationship-centered gatherings, including the Pink Party, built for real professional connection without the forced pitch.
Dates to be announced
Join the interest listExhibition
Business Expos
Curated expos connecting businesses with customers and partners.
Dates to be announced
Join the interest listImmersive
Visibility Retreats
Immersive experiences focused on professional visibility, business positioning, communication and confidence.
Dates to be announced
Join the interest listFinding your fit
Where to begin
| If this sounds like you | Start here | |
|---|---|---|
| Our reputation has outgrown our website. | Website Design | Websites |
| Customers find us on Google, and our profile doesn’t do us justice. | Google Business Profile Setup & Optimization | $267 |
| I know my field. I need a plan for what to publish, and I’ll do the writing. | Annual Editorial Calendar & Content Strategy | $997 |
| I’m doing my own marketing and want coaching and accountability. | Editorial Sessions | Done by You |
| We want our expertise visible in search and AI research, and we want it handled. | Done-for-You Content Marketing | Done for You |
| I want to be on the record as a recognized authority in my field. | Authority Building Program | From $1,997/mo |
| I want to meet people, not just be found by them. | Events | Events |
Questions
Before you reach out
What does The Marketing Shop do?
The Marketing Shop is a Connecticut marketing agency, founded in 2016, that builds strategic WordPress websites and authority marketing for established, expertise-driven businesses. We also host and manage the websites we build, and plan professional events. Our work focuses on qualified inquiries and lasting credibility rather than likes or follower counts.
How much does a strategic website cost?
Core strategic website engagements generally begin around $7,500. Larger projects reach $10,000–$20,000 or more, depending on scope. Our team will discuss scope and investment with you on a complimentary strategy call.
Do I have to use your hosting?
No. Website Management & Hosting is available for websites The Marketing Shop has built, beginning at $97 per month. It is strongly recommended after launch, but it is optional. You keep ownership and control of your website either way.
What is the difference between Done by You and Done for You?
Both are authority marketing. With Editorial Sessions, you learn the same content marketing system we use for our Done-for-You clients and carry out the work yourself, with guidance and accountability. With Done-for-You Content Marketing, our team develops and carries out the program for you, with programs beginning at $997 per month.
What are SEO, AEO and GEO?
SEO (search engine optimization) helps your pages appear in traditional search results. AEO (answer engine optimization) helps your content answer the direct questions people ask. GEO (generative engine optimization) helps AI research tools understand and accurately describe your business. All three depend on clear, well-structured, credible content.
Do you work with businesses outside Connecticut?
Yes. We are based in Moodus, Connecticut, and work with established businesses nationwide.
The next step
Your reputation is already built. Let’s make it visible.
A private, complimentary conversation with our team. You will leave with direction, whether or not we work together.