The Authority Program

Your expertise, on the record.

You already know things your market needs to hear. The Authority Program gives that knowledge a steady, published home: one thoughtful conversation each month, shaped into writing, news and opportunities that let people see the leader behind the business.

How it works

One conversation a month. A year of authority.

Authority is rarely built in a single grand moment. It grows the way a library does, one well-chosen volume at a time, until the shelf speaks for you.

I.

The interview

Each month, we sit down with you for an expert interview. You talk about what you know and what your clients are asking. We do the listening.

II.

The article

We shape that conversation into a professionally written article, optimized for search so the people looking for your expertise can find it. Your voice, carefully edited.

III.

The record

Press releases distributed through PR Newswire mark your milestones, an Entrepreneur Leadership Network® membership opens a respected platform, and we keep watch for media opportunities worth your time.

For founders, owners and professionals

Personal Authority

For the individual whose name is the reputation: the founder, the principal, the advisor clients ask for by name.

Personal Authority

A year of published expertise

$1,997

per month · 12 monthly payments

Twelve interviews. Twelve articles. Three press releases, distributed through PR Newswire. A respected contributor platform, and a dedicated line for the media opportunities that suit you.

Enroll in Personal Authority

Questions first? Schedule a consultation.

  • One expert interview every monthA recorded conversation that becomes the source of the month's writing.
  • One professionally written, SEO-optimized article every monthTwelve articles a year, written in your voice and structured so search engines can find and understand them.
  • Three press releases a yearEach one professionally written and distributed through PR Newswire, putting the moments that matter on the record.
  • An Entrepreneur Leadership Network® membershipYour annual individual membership, subject to acceptance by Entrepreneur's editorial team and to the program's current terms.
  • Ongoing media opportunity monitoringA dedicated email address for journalist inquiries, with qualified opportunities directed straight to you.
The details

What to expect, plainly.

Your Entrepreneur Leadership Network® membership

The Entrepreneur Leadership Network is Entrepreneur's contributor program for business leaders. Membership begins with an application reviewed by Entrepreneur's editorial team.

Accepted members may submit original, previously unpublished articles to Entrepreneur's editors for review and publication consideration on Entrepreneur.com, and receive a contributor author page. Acceptance and publication are decided by Entrepreneur's editorial team, under its own guidelines.

Because Entrepreneur publishes only original work, the articles on your own website are not republished there. Each Entrepreneur contribution is an original piece written for Entrepreneur's readers.

Benefits follow Entrepreneur's current membership terms, which Entrepreneur may update.

Media opportunities, on your terms

You'll have a dedicated email address for journalist inquiries and media opportunities. Throughout your program, we monitor for opportunities that fit your expertise and direct the qualified requests to you.

From there, the conversation is yours. You respond in your own voice, on your own schedule, and every journalist relationship you build stays with you.

Whenever you'd like a partner at your side, The Marketing Shop is glad to help with pitch development, response preparation and managed media relations as a separate engagement.

Opportunities follow the news, so they naturally vary from month to month, and coverage is always the journalist's decision.

How we work
Everything we create in your name belongs to you.

The interviews, the articles and the announcements are yours to keep and share. We keep the program simple on purpose, so our attention goes where it belongs: into the care of the work and the reputation it represents.

Corporate Authority

Build the Reputation Behind Your Business.

A strategic visibility and thought-leadership program for companies ready to strengthen their industry presence, showcase their leadership team, and establish a more influential voice in their market.

Every organization has different goals, expertise, and communications needs. We'll develop a program around yours.

We'll explore your objectives, identify the right opportunities, and recommend a program tailored to your business.

Questions

Before we talk

Who is Personal Authority for?

Founders, owners, consultants and professionals whose name carries the business. If clients ask for you by name, your expertise deserves a published home.

What happens in the monthly interview?

It's a recorded conversation about your expertise, your clients' questions and what you're seeing in your industry. We handle the preparation, so you simply come ready to talk.

Who owns the articles?

You do. Everything we write in your name is yours to keep and use.

How does the Entrepreneur Leadership Network® membership work?

Membership is subject to acceptance by Entrepreneur's editorial team, and publication of any article on Entrepreneur.com is at Entrepreneur's discretion under its own guidelines. Entrepreneur accepts only original, previously unpublished work, so articles from your website are not republished there; each contribution is written specifically for Entrepreneur.

What's included with the press releases?

Each of your three annual press releases is professionally written and distributed through PR Newswire. Pickup and coverage are decided by the outlets themselves, so placement in any specific publication isn't promised.

How does media opportunity monitoring work?

You'll have a dedicated email address for journalist inquiries and media opportunities. We monitor for opportunities that fit your expertise and direct qualified requests to you, and you manage your own responses and correspondence. Coverage is always the journalist's decision. If you'd like more support, pitch development, response preparation and managed media relations are available separately.

Can my company enroll?

Yes, through Corporate Authority. We'll design a program around your organization's goals and leadership team. See Corporate Authority.

Entrepreneur Leadership Network® is a registered trademark of Entrepreneur Media, LLC. PR Newswire® is a registered trademark of PR Newswire Association LLC. The Marketing Shop is not affiliated with or endorsed by Entrepreneur Media or PR Newswire.