The Marketing Shop presents

The Marketing Shop Virtual Business Summit

A day of ideas, expertise, and practical strategies to help you build a stronger, more profitable business.

DateThursday, March 18, 2027Tentative
Time9:00 AM–2:30 PM EasternTentative
FormatVirtual · Early-bird $48.50Regular $97

Date and schedule are subject to change pending speaker availability.

Ticket sales are not open yet. Join the interest list to be first to know when early-bird tickets are available.

  • EducationA Full Day of Expert‑Led SessionsPractical strategies and fresh perspectives to help you build a stronger business.
  • Resource LibraryTools You Can Put to WorkAI prompts, workbooks, templates, and guides. Available January 1, 2027.
  • VIP Benefit10% Off for 12 MonthsSave on all The Marketing Shop products and services.
  • RecordingsWatch Anytime, at Your ConvenienceReceive recordings of the summit sessions so you can revisit the lessons whenever you like.
About the summit

A focused day of practical business education.

The Virtual Business Summit brings together entrepreneurs, business owners, and experienced professionals for one well-paced day of learning you can put to work.

Each session is led by someone who has done the work: building teams, closing sales, managing cash, and earning a reputation over time. Expect real-world experience and actionable insight, not a stage full of motivational speeches. You'll leave with ideas you can use the following Monday morning.

  • Business growth
  • Sales
  • Artificial intelligence
  • Financial strategy
  • Hiring
  • Leadership
  • Professional authority

Why attend

  • Curated expertise, in one convenient day
  • Practical resources you can put to work right away
  • New ideas for growing and improving your business
  • Time learning directly from experienced professionals
  • Attendee benefits that continue long after the event
Event agenda

The day at a glance

Tentative agendaAll speakers, topics, and times are subject to confirmation.
9:00–9:15 AM
Welcome & Opening RemarksThe Marketing Shop Team
9:15–10:00 AM
Opening Keynote: A New Perspective on Business Growth

Start the day with fresh ideas and new perspectives on business growth. Explore the opportunities and decisions that can help you build a stronger, more successful business.

10:00–10:45 AM
AI & Business Growth: Using AI to Grow Your BusinessTracy Gibb

Discover practical ways to use artificial intelligence to save time, improve productivity, strengthen your marketing, and uncover new opportunities for business growth.

10:45–11:00 AM
Break
11:00–11:45 AM
Sales & Revenue: Building a Predictable Sales EnginePriscilla Hoover

Learn how to create a more consistent sales process, attract qualified prospects, strengthen follow-up, and turn opportunities into revenue without relying on unpredictable bursts of activity.

11:45 AM–12:30 PM
Financial Strategy: The CFO's Playbook for Business Owners

If you had a CFO for a day, what would they say about your business? Discover the financial insights and strategies that can transform how you manage profitability, cash flow, and growth.

12:30–1:00 PM
Lunch Break
1:00–1:45 PM
Leadership & Team Building: Grow a Team You Don't Have to Babysit

How long could your business run without you? Explore practical approaches to leadership, accountability, organizational structure, succession, and compensation that empower employees to make decisions and take ownership.

1:45–2:30 PM
Building Authority & Becoming the Obvious ChoiceTracy Gibb

Learn how to document your expertise so prospective clients, search engines and AI research tools can find, understand and trust your business, and why that makes you the obvious choice.

2:30 PM
Closing RemarksThe Marketing Shop Team

All times Eastern. Agenda is tentative and subject to change.

Featured speakers

Voices from the work itself

Business owners and leaders sharing what they've learned building companies, teams, and reputations.

Tracy Gibb, founder of The Marketing Shop
Host

Tracy Gibb

Founder, The Marketing Shop

Tracy founded The Marketing Shop in 2016. She has created more than 1,800 editorial pieces and built and managed more than 20 websites for established businesses.

SessionsAI & Business Growth: Using AI to Grow Your Business
Building Authority & Becoming the Obvious Choice

Priscilla Hoover, COO of The Marketing Shop
Sales Strategy

Priscilla Hoover

COO, The Marketing Shop

Priscilla leads The Marketing Shop's strategy sessions, guiding business owners from first conversation to a clear plan.

SessionSales & Revenue: Building a Predictable Sales Engine

Additional speakers to be announced. Speakers and sessions are tentative and subject to confirmation.

What you'll take home

Practical takeaways, not pep talks

  • Strategies for building predictable sales
  • Ways to use AI to improve business operations and marketing
  • Lessons from building and growing businesses
  • Insights into hiring, leadership, and succession planning
  • Methods for increasing professional visibility and authority
Your ticket

Everything included with your ticket

Far more than a day of presentations: the education, the tools to apply it, and benefits that continue after the summit.

I.

Expert-led sessions

A full day of practical business education, fresh perspectives and actionable strategies from experienced professionals.

II.

Business Growth Resource Library

A collection of practical digital resources to keep and use:

  • AI prompts for business planning, marketing, sales and productivity
  • Downloadable workbooks
  • Business templates and checklists
  • Implementation worksheets
  • Resources that complement each speaker’s presentation
III.

Session gifts

Each speaker session includes a related downloadable gift or resource.

IV.

Event recordings

Access to the session recordings, so you can revisit the material whenever you need it.

V.

Special giveaways

We’re planning special giveaways for attendees. Details will be shared as they’re confirmed.

Attendee benefits

Benefits that continue after the summit.

The Marketing Shop VIP benefit

10% off

The Marketing Shop’s products and services, for 12 months

As a summit attendee, you’ll receive 10% off our products and services for 12 months, including websites, marketing services, Editorial Sessions and hosting for websites we build. Continuing clients may be able to keep their rate beyond the first year.

Editorial Sessions ticket credit

100%

of what you paid for your ticket, credited

Apply the full amount you paid for your summit ticket toward an eligible upcoming Editorial Sessions program: four consecutive weekly group sessions to plan your content for the quarter ahead.

  • Early-bird ticket, $48.50$48.50 credit
  • Regular ticket, $97$97 credit

Your 10% VIP discount applies first, then your ticket credit.

Exclusive offers from our summit experts

Attendee-only offers, in development.

Our speakers are developing special offers for summit attendees. Confirmed offers will be announced here.

Areas we’re exploring

  • Business coaching
  • Financial strategy and advisory sessions
  • Leadership development resources
  • Sales and marketing support
  • Specialized business consulting
Registration

Invest in Your Business. Invest in Your Future.

Early-bird$48.5050% off · until the second week of January; exact date to be announced
Regular$97per ticket

Registration is not open yet. Join the interest list below and we’ll let you know as soon as early-bird tickets are available, along with confirmed speakers and the final schedule. Every ticket includes the resource library, session gifts, recordings and your attendee benefits. Joining the list is free and doesn’t commit you to buying a ticket.

Questions

We'd be glad to help.

Email our team at concierge@themarketingshop.com.

The date, schedule, speakers, and session topics are tentative and subject to change pending speaker availability. Sessions are educational; individual business results vary, and no particular outcome is promised. Attendee benefits, including the VIP discount and Editorial Sessions ticket credit, are subject to final terms provided at registration. The early-bird deadline will be announced. Speaker offers and giveaways are planned and not yet confirmed.