You've spent years becoming an expert in what you do. We turn that knowledge into thoughtful articles, educational resources, email marketing and social content that build your visibility and credibility over time.
From strategy to publication, we manage the editorial process so you can focus on your business.
We don't expect you to sit down and write articles. The knowledge is already inside your business: in the questions clients ask, the advice you give on calls, the judgment you've earned over years of work.
Through thoughtful conversations, research and editorial planning, we draw that knowledge out and shape it into professional content that sounds like you and reads like an authority.
The gap isn't reputation. It's documentation. Our work is to close it, one considered piece at a time.
What to publish, why it matters and whom it should reach.
Thoughtful articles and educational resources that reflect your genuine expertise.
Consistent publishing and appropriate distribution.
Clear structure, purposeful internal links and stronger discoverability.
Search visibility, useful engagement signals and the business outcomes that matter to you.
“None have been as communicative and spoken in our voice as well as The Marketing Shop.”
Meaningful content begins with original expertise, never a generic prompt. One substantive article can serve many channels.
A steady, collaborative rhythm. You stay in control of what carries your name; we carry the work.
We learn your business: its expertise, clients, industry, positioning and commercial priorities.
We build an editorial direction around relevant topics, customer questions, search opportunities and business goals.
You approve the planWe develop original, well-researched content shaped by your real knowledge and perspective.
You review each pieceApproved content goes out across the agreed channels on a consistent schedule.
Only what you've approvedWe review performance together and adapt the editorial direction over time.
Every program is an ongoing editorial partnership built on the same foundation. The difference is the depth of strategy and the volume of what we publish on your behalf.
Register with a one-time $997 onboarding fee. Monthly service begins January 1, 2027. We’ll send a separate link to authorize your program’s monthly payments, billed on the 1st.
For businesses that want consistent, professional content without managing the publishing themselves.
$997per month
Our more comprehensive editorial and content marketing program, with monthly strategy and search-informed planning.
$1,597per month
Our most comprehensive editorial program, adding more email and a quarterly press release.
$1,997per month
| Editorial Presence$997 / month | Authority Growth$1,597 / month | Authority Leadership$1,997 / month | |
|---|---|---|---|
| Annual Editorial Calendar | 1 per year | 1 per year | 1 per year |
| Recorded editorial meetings | Quarterly | Monthly | Monthly |
| Blog articles per month | 2 | 4 | 4 |
| Social channels | 3 | 3 | 3 |
| Weekly posts per channel | 2 | 4 | 4 |
| Total weekly social posts | 6 | 12 | 12 |
| Monthly email blasts | 1 | 3 | 4 |
| Quarterly press releases | — | — | 1 |
| Quality assurance | Every article, post and email | Every article, post and email | Every article, post and email |
| Search optimization & reporting | Foundational on-page SEO | Expanded SEO, AEO and GEO planning, content architecture and performance monitoring | Expanded SEO, AEO and GEO planning, content architecture and performance monitoring |
YouTube management, video production and video editing are not included in any program. Paid press release distribution fees are separate unless agreed in writing.
A social post has a short life. A strong library of useful content on your own website can keep working for years, answering questions while you're with clients and greeting prospects before they ever call.
Illustrative, not a projection. A library grows with every piece you publish.
People now find businesses through Google, through AI research tools and through answers that appear before a single click. Good content serves all three the same way: real expertise, clearly organized and accurately stated.
Helping search engines understand what each page covers, through clear structure, purposeful headings and sound technical foundations.
Writing direct, useful answers to the questions your clients actually ask, so they're easy to surface and easy to trust.
Keeping the facts about your business consistent and well documented, so AI research tools have accurate material to draw from.
We evaluate and refine continually. We never promise rankings, AI recommendations or a set number of inquiries, because no honest agency can.
Established businesses and professional service firms, often without an in-house marketing department, whose expertise deserves a permanent home online.
Make complex legal topics understandable and demonstrate relevant expertise.
Turn recurring business and financial questions into helpful educational resources.
Publish thoughtful hiring insights, market perspectives and executive search expertise.
Document distinctive methods, frameworks and professional insight.
Build an organized body of content that reflects your actual experience.
No influencer playbook, no daily posting treadmill, no chasing likes. Just useful, well-made work published with consistency.
Your time is the scarcest resource in your business. The program is designed around it: focused conversations, clear drafts and a steady rhythm you can count on.
A private 30-minute conversation with our team about your business and where you want to be known.
Together we confirm which of the three programs fits, and which three social platforms we'll manage for you.
We learn your business in depth and present an editorial direction for your approval.
Content is created, reviewed, approved and published on schedule, with regular reviews of how it's performing.
We plan, create, publish and refine your content marketing month after month, so your expertise is documented, discoverable and current.
Content marketing is The Library within our Authority Architecture™. It works best on a website built to hold it, which is why we also design strategic WordPress websites.
Explore every service on our services page.
Prefer to implement your own marketing?Explore our Annual Editorial Calendar, a personalized year of content direction for a one-time investment of $997.
Still deciding? A strategy session is the easiest way to talk it through.
It's an ongoing service in which an agency plans, writes, publishes and refines your content on your behalf. With The Marketing Shop, every program includes a customized Annual Editorial Calendar, blog articles, management of three social platforms you choose, email newsletters and editorial quality assurance, all built around your expertise and approved by you before anything is published.
All three share the same editorial foundation. Editorial Presence ($997 per month) includes a quarterly recorded strategy meeting, two blog articles a month, two posts a week on each of three social channels and one monthly email. Authority Growth ($1,597 per month) moves to monthly meetings, four blog articles a month, four posts a week on each channel, three monthly emails and expanded SEO, AEO and GEO planning with performance monitoring. Authority Leadership ($1,997 per month) adds a fourth monthly email and one professionally written press release each quarter.
Each program includes three platforms of your choice from Facebook, Instagram, LinkedIn, X (Twitter) and Pinterest. We'll help you choose the three where your clients are most likely to find you.
No. YouTube management, video production and video editing are not included in any of our content marketing programs.
Authority Leadership includes one professionally written press release each quarter, covering editorial planning, research, writing, revisions and preparation for distribution. Paid distribution fees are separate unless agreed in advance.
That's the point of our process. Each piece starts from conversations with you and your team, so the ideas, examples and judgment are yours. We shape the writing, and you review it before it's published. Over time, the voice becomes more precise.
No. Your role is to share your knowledge, set priorities and review what we prepare. We handle the agreed writing, editing and publishing. Your input matters, but it shouldn't feel like a second job.
It can help. AI research tools draw on clear, accurate, well-documented information, and a consistent library of expert content gives them better material about your business. No one can guarantee AI recommendations or citations, so we focus on what we can control: accuracy, structure, useful answers and ongoing evaluation.
We start with your business goals, your clients' recurring questions and your areas of genuine expertise, then layer in search research and seasonal timing. The result is an editorial direction you approve, revisited as your priorities change.
We look at what was published, search visibility, meaningful engagement and, where attribution is available, inquiries and referral conversations. Authority Growth and Authority Leadership include ongoing performance monitoring as part of their expanded search strategy. Content builds over time, so we review trends rather than single weeks and use what we learn to refine the plan.
Your most valuable marketing material already exists in the experience you've earned. We help bring it into the world, one thoughtful piece at a time.
Complimentary · 30 minutes · With our team