Founder · The Marketing Shop
In marketing since 2010. Building the authority established businesses have already earned.
Book a conversation with our teamYears in Marketing
Websites Built & Managed
Speaking Engagements
Publications & Press Releases
A professor’s warning stayed with her: most businesses fail not because the idea is bad, but because the owners don’t know how to market it. She knew then that marketing was her path.
“When you’re with us, your last name is Gibb.”
Her mother’s words to Tracy’s friends became the way she treats every client: as family.
In August 2016, Tracy founded The Marketing Shop in Moodus, Connecticut. She is also the author of The Quiet Authority.
Tracy’s roots in her community run deeper than business.
From 2018 to 2021 she served as volunteer Marketing Director of the East Haddam Business Association. She has volunteered with Celebrate East Haddam, served as registrar and treasurer of a local soccer club and as treasurer of the East Haddam Boosters, and spent nine seasons coaching varsity cheerleading, along with two coaching middle school cheer and time volunteering with youth cheer.
Her commitment to youth athletics includes nine seasons coaching varsity cheerleading, two seasons coaching middle school cheerleading, and additional years volunteering with youth cheer programs. In 2024, she was named Shoreline Conference Cheerleading Coach of the Year, recognizing her dedication to student-athletes and the sport.
Tracy is a member of the Middlesex County Chamber of Commerce.
Gatherings Tracy organizes, hosts and attends
· Virtual
Upcoming Event
Hosted by The Marketing Shop, this virtual business event will bring together experienced professionals to share insights on marketing, business growth, and building meaningful professional relationships.
About the summit
· Moodus, Connecticut
Helped organize & market the expo
A full day of workshops, a keynote and a trade show of 23 local businesses, hosted by the East Haddam Business Association.
“Thank you Tracy Gibb for bringing me in to speak at your second annual East Haddam Business Expo… Kudos to you on your work to create collaboration among the business community.”Valerie Gordon, Founder, Commander-In-She
“In the midst of trying to implement some of the terrific ideas that Tracy shared during our 2 day intensive training last week… Tracy has a terrific understanding of content marketing and the power of harnessing social media.”Ann Zaslow-Rethaber, President, ISC Jobs · LinkedIn recommendation, January 20, 2017
Upcoming
Sessions taught through The RecruiterU, 2016–2018