One of the biggest challenges small business owners face is time management. You’ve got all of the work of a larger company with none of the resources. To compensate for this lack of resources, many entrepreneurs try to tackle all aspects of the business themselves. It usually doesn’t take very long before they realize that this is unrealistic and unsustainable.

That’s when smart business owners turn to outsourcing.

Outsourcing Isn’t Just For Big Business

We most associate outsourcing with big companies that need to reduce headcount or payroll costs, so they ship functions overseas, but there are PLENTY of smaller companies and freelancers that would be happy to help you run your local business. These experts can be counted on to handle those areas of the business that you are less equipped to handle. The most commonly outsourced functions include: accounting, bookkeeping, payroll, content marketing, recruiting, IT services, data entry and administrative tasks. But you should outsource a) whatever you’re not good at, and/or b) anything that distracts you from your business’ core focus.

By doing so, you are maximizing your personal and professional resources, gaining focus and time, and getting a professional partner who can act as a second set of eyes for a particular function.

Outsourcing Benefit – Focus

One of the most overlooked benefits of outsourcing is the focus it can provide. Once all of the routine aspects of running the business or functions that you don’t do well are handed off to a trusted partner, you gain the ability to focus on the business without distraction. All the little tasks that took up so much of your time are gone, leaving you with the opportunity to focus on improving your products and services and growing the business without distractions. Sometimes all we need is a break from the routine and mundane to open the floodgates of creativity and reinvigorate the business!

Outsourcing Benefit – Freedom

Once you’ve cut down your tasks list due to outsourcing, you also gain freedom thanks to all the time you save by not having to do all the work yourself. As any small business owner knows there just aren’t enough hours in the day to accomplish everything that needs to be done. Cutting all of the tasks that don’t require your personal touch gives you back time that would otherwise be lost. You gain the freedom to choose where to apply your focus, which may vary as your business changes and grows. That’s okay! That’s why gaining freedom and focus is so important – to give you the ability to roll with the changes or even initiate the changes yourself!

Is It Time To Take Another Look At The Benefits Of Outsourcing?

If your business is stuck in a rut or you just don’t have enough time or energy to manage the growth and direction as you’d like, it might be time to take another look at the benefits of outsourcing.

Consider your pain points:

  • What takes up too much of your time and focus?
  • What do you struggle to manage yourself?

These are potential areas that can be outsourced.

For more help identifying areas of possible outsourcing, contact The Marketing Shop to arrange a Strategy Session. We’ll discuss your goals and capabilities and figure out which functions can be outsourced so you can regain your focus and freedom.

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