Notes on Authority & Trust

The Journal

Thoughts on building authority that lasts. Essays on positioning, reputation, and the marketing strategies that build profitable businesses.

Meet Tracy Gibb, founder of The Marketing Shop.

Embrace Change—Timeless Marketing Strategies for Luxury Brands

October 1, 2024

Case Study in Keyword Optimization and Website Ranking: Synergy Professionals

January 20, 2020

Take Breaks To Stay On Track? Yes, Yes, Yes!

May 2, 2019

Stay On Track By Taking Action Every Day

April 1, 2019

Who’s In Your Tribe?

February 18, 2019

Use Visualization To Stay On Track When Motivation Dips

February 4, 2019

Bring More Money Into Your Business: Make The Sale!

January 28, 2019

Warm Up Those Leads To Bring More Money Into Your Business!

January 21, 2019

4 Ways To Get New Leads And Bring More Money Into Your Business

January 14, 2019